Using Technology

August 28, 2007

Today, there are a bunch of somethings that can do just about everything.  Remember time and money are the two most valuable things to business owners. Using technology to your advantage help you with both of these.  More time and money allow you to spend time where it counts the most: with the business. How exactly do you do this? It depends where you are lacking.  The first thing to remember in these situations is that technology is an investment. It should not be looked at as a liability.  Adding value is the name of the game.  At one time we were suffering in our customer service area. Client calls with a problem and wants answers.  In the past the process started with digging through emails and making phone calls to get information. Then we had to read through all of them and figure out the process first and then what went wrong in the project.  As you can imagine, this was very time consuming and stressful to say the least.  Seeing that we also write software, we developed and application that streamlines the intake of the customer, all of the associated files and documents, time lines, and the entire relationship process.  It took time and money but the amount of time saved, and the conversion rate of time to money is phenomenal. Communication is critical in our organization, so everybody that’s not next to a computer all the time has a wireless device. Email, server status and commands, and proposals are all critical to Trail7. Aside from energy efficient bulbs, we also allow this feed as well as other information to be accessible to multiple people, machines, devices and software. Technology is not just about internet and phones. For us, communications is critical, for others it may be a special tool that does something in half the time, better than the competitors.   The point is, there are many ways to stream line your business. The object is to solve  problems and do so boldly.  Do so strategically and intelligently.

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