Continually re-evaluate your offerings, value, and the entire business

Ok. . . You’ve spent 3weeks coming up with the perfect value proposition.  You’ve used it to successfully land 3 gigs that give you the freedom to do those home improvements your mother in law keeps bothering you about.  Now you have the budget extend customer service and its working because you overhear one of the executives talking about it at 24 hour fitness.  So now what? This is the comfort zone where a lot of us, even me at some point have become complacent and completely loss the overzealousness we had when we first opened the doors. This is another critical point where we need to continually re-evaluate your offerings, value, and the entire business.  Every business is different but there’re similar metrics to maintain control over like performance, quality, conversion and so forth.  Everything needs to be reevaluated.  Search engine traffic, FAQ and help sections need to be updated if necessary.  Ask yourself where you are going.  Does your mission statement say the same? Will your equipment or product line take you there? Do you even still want to go there? Maybe a field adjacent to the one you are approaching? For Trail7, at first it was creative, then it went towards marketing but then straddled to the edge where data and marketing converge.  From here it went to solving a general but specific problem. The point is, it took a significant event to change direction all of these times. Progress drives change, and change requires an evaluation: market share, customer service, supply chain, industry trends that affect your business, and more. You know your business the best and only you know ultimately what come and goes.