Branding Series (1of 11)

Unreceptive backups cause data loss so we are just going to have to create new marketing information for the blog. Sorry

Now that that’s done branding is by far one of the most important parts of marketing and your business as a whole. First let me begin by saying branding is NOT JUST A LOGO!! It is a promise to deliver utility to the end user. A feeling or benefit. It bothers me when people talk about branding campaigns and they are really designing logos and dollar store business cards. A logo or brand mark is only a visual representation. The number one thing that your brand should communicate is the number one aspect of the business: Your value proposition or value statement. Why should I buy your widgets? (not to be confused with Apple desktop items) Why shouldn’t I buy from Littleton CORP. Remember, key decision makers don’t have any time to “figure out” how your product or service can help them, nor if they really need it. Your value prop should cause decision makers to salivate when the words vibrate their eardrums. Going back to the branding iron concept, every brand in the fire has a unique mark. No two insignias burned into a ruminant’s skin are the same. That is why this is number one on the top 10 ways to brand yourself.

1. Strengthen your value proposition
2. Build customer relationships
3. Continually re evaluate your offerings, value, and the entire business
4. Use Technology
5. React to trends and environmental stimuli
6. Institute customer service
7. 4 P’s
8. Build Customer Loyalty and Trust.
9. Ensure logo or brand marks are consistent and effective
10. Marketing and value configurations

Good luck!!