The Sour Sound of the Magic Bullet

When Trail7 was re-launched and it was all said and done, like most small business or startups my biggest problem was getting clients. In the organization I was with before we did business off of referrals and did no marketing. Absolutely none and we suffered for it(which is one of the reasons I left). It wasn’t completely bad though, as I learned what exactly marketing is. Marketing can and will manifest itself in every facet of the business: the presentation, customer service, and even internal protocol. Every business needs customers; after all we are not selling to ourselves!! Phone etiquette, professionalism, employee handbook, and just about any other aspect that ultimately is perceived by the end user causes moods and emotions toward your brand. Now that we have been re-acclimated with marketing, I assure you through daunting research and other professional opinion, there is ABSOLUTELY NO AND I MEAN NO MAGIC BULLET in marketing. Once you come to the realization that there is no magic bullet, the next time you see one for two easy payments of $49.95 you will spot it from a mile away. Marketing takes drive, ambition and good old fashioned elbow grease. For Trail7, it was a comfortable medium between affiliations, networking, and spreading the work the best way I could. Remember people can’t buy from your company if they don’t know that it exists.